What’s the best social media network to use for my business?

What’s the best social media network to use for my business?

"What's the best, easiest social media platform now, so I can do it all in one place?"   That's a question I saw posted in a Facebook group recently - and it's also one I see asked so often out there ion the airwaves that I thought I'd answer by creating a video:...

How to be a huggable brand on social media

How to be a huggable brand on social media

Would you love to stand out from the crowd on social media in a unique way? In a way that not only boosts your business, but is great for the world in general? Then why not create a huggable brand? (And by that I mean one that goes out of its way to make customers and...

How to easily create captions for your Facebook videos

How to easily create captions for your Facebook videos

There's been a huge surge in the popularity of video marketing recently - and sharing Facebook videos is a great way to raise visibility and attract engagement (as discussed here.) However, we also know that over 80% of people watch Facebook video with the volume off,...

The S word and why I won’t use it

The S word and why I won’t use it

As time has gone on, I've got braver about challenging people on social media when they share something I view as unacceptable. Are you the same?   But one thing I've always challenged is the use of the S word.   This is a word that has always wound me up....

Why you need to use Instagram Stories

Why you need to use Instagram Stories

Why you need to use Instagram Stories Did you know that using Instagram Stories could boost your Instagram visibility by over 30%? (I explain this stat further down the page.) That's just one of the many benefits of using this feature ... So if you’re already using...

15 easy ways to increase your Facebook engagement

15 easy ways to increase your Facebook engagement

Do you find it a struggle to get engagement on your Facebook posts? Or would you like to attract more engagement more consistently? Then follow the tips and ideas in this article to really ramp up your response rate! Why is engagement so important? First, let’s recap...

How two words can power up your social media marketing

How two words can power up your social media marketing

            Do you want your audience to sit up and take notice of the posts you share on social media? Then please read on, as I want to share with you two words that can help you make all the difference with your social media content....

12 little known Facebook features to grow your business

12 little known Facebook features to grow your business

Do you use Facebook to promote your business? Whether your strategy involves your personal profile, your business page, a group, or running ads, there are some neat features that Facebook offers that can make your work easier and more effective. The trouble is, these...

How to Succeed with LinkedIn and Social Selling

How to Succeed with LinkedIn and Social Selling

A guest post by Melonie Dodaro. With over a half billion global members, LinkedIn is the best social media platform for you to find and engage with potential prospects. In fact, over 80% of all B2B leads generated by social media come from LinkedIn. Unlike Facebook...

3 easy ways to use Facebook ads to promote your local business

3 easy ways to use Facebook ads to promote your local business

Do you run, or market a business that attracts customers from the local area? Would you like to consistently increase the number of leads and customers you bring in? Then Facebook ads can really help! Read on to find out 3 Facebook ad strategies that work really well...

Facebook Boost Post quietly evolved – see why this is amazing

Facebook Boost Post quietly evolved – see why this is amazing

What do you think of Facebook Boost Post? Facebook has quietly unveiled a new feature in Facebook Boost Post that will make a massive difference to the results! If you want to watch the video version of this post, it's here:   Alternatively, read on: Are you...

10 steps to grow your business using Facebook groups

10 steps to grow your business using Facebook groups

  Have you tapped into the potential of Facebook groups? Are you active on Facebook with your personal profile as well as using a business page? It can be a great way to connect and network with professional contacts as well as personal friends and, using your...

Why you need a multi-faceted social media strategy

Why you need a multi-faceted social media strategy

Why a multi-faceted social media strategy? As business owners and marketers, with pressure to get everything done as quickly as possible, social media activity can sometimes feel like an added burden , rather than an opportunity.  And with so many social networks...

Have you jumped too far too fast with Facebook Ads?

Have you jumped too far too fast with Facebook Ads?

  You know what shiny object syndrome is, don't you? Jumping from one new idea to the next without properly implementing, testing or embedding any of them ...and unfortunately it's particularly rife in the land of the entrepreneur (I'm not claiming to be totally...

7 ways to get the best from your Facebook ads

7 ways to get the best from your Facebook ads

Are you using Facebook ads to help you grow your business? They are easy and quick to set up, and can give massive results, whatever business you are in. I made £1,000 in sales in just an hour with a £30 ad spend, for example; a client of mine added 2,000 names to...

Are Facebook ads turning you into a pushy salesperson?

Are Facebook ads turning you into a pushy salesperson?

  Do you use Facebook adverts? I do – and I recommend them to all my clients too! They’re one of the most exciting marketing tools around at the moment, as they’re easily accessible, cheap to run and give impressive results. 60% of all UK adults actively use...

Facebook competitions – rules are made to be changed!

Did you catch the news about Facebook’s about-turn on running competitions? Many businesses are using competitions run on their Facebook Page as a means of growing their audience, increasing interaction with fans, learning more about their fans’ likes and dislikes,...

How social media can win you that award

Have you ever entered, or been nominated for an award, only to find that you have to amass votes (or comments on a blog) in order to get through to the next round, or even to win? That can be exciting, but a daunting prospect too. However, there are a huge number of...

Twitter – business generator or energy-suck?

    Do you use Twitter for business? Great! Are you on top of it and in control? Or do you find yourself in a bit of a tweet quagmire, risking getting submerged every time you go back in? Twitter can be one of the biggest time vampires in your business, if...

Why are you on LinkedIn?

  LinkedIn has seen a huge surge in popularity recently as business owners have cottoned onto the fact that it is THE social media platform where people are in business mode, rather than leisure mode. So they are free to ‘talk business’ rather than take a chance...

Is your business LinkedIn?

LinkedIn – are you there? It is the place to be as it’s results (which consistently out-perform what the analysts predict) show - share prices soared by 20% when its’ recent quarter results were published. That’s because it is a place where business people go to do...

Facebook for business or pleasure?

Hey! I know there are still plenty of business owners who can't fathom out the difference between a personal profile and a business Page on Facebook and how the two are different.   But it's a kinda crucial thing to understand. You can't progress with strategy...

Is your website ready for visitors?

When was the last time you spruced up your online shop front?   If you are anything like us, you had visitors come to stay over the summer  (Devon is so beautiful that it’s great to share!) And if you are anything like us, that impending visit set off a flurry of...

How can the Olympics inspire us in business?

How can the Olympics inspire us in business?

What has The Olympics meant to you?     The whole spectacle seems to have had a far huger impact than expected on Britain as a whole and those naysayers who took great delight in complaining at the expense, the delays, the disruption, the use of our lottery money and...

Is your business an Olympic Gold Medallist?

  (Picture - Olympic Gold medallist Ben Hunt-Davies with yours truly....) Did you see the Olympic Opening Ceremony? What did it mean to you? Personally I felt moved to tears in some parts and the next I was crying with laughter. Did it have that effect on you...

Are you serious about Twitter?

How do you use Twitter? I was talking to a switched- on lady the other day about Twitter. I say switched-on as she was an early adopter of Twitter and was telling me how she used to get lots of work from the connections she made on it. She also used to get lots of...

If the Queen can do it then so can you!!

Do you use the real power of Twitter?   I was earwigging a conversation on train recently – in fact, it was when we were returning from the Jubilee celebrations in London (amazing!). Sadly, I couldn’t concentrate completely on what was being said as my teenage...

A word about Promoted Tweets

I wanted to bring this to your attention: Promoted Tweets. This is a new product of Twitter’s still in the beta-testing phase. Twenty companies are currently using it so their results can be analysed. The new tool gives us a flavour of the way things could be going as...

What’s the best time to post on Twitter?

I have been wondering for a while what the best time would be to post a tweet on Twitter in order to reach the maximum audience size possible and therefore to have maximum effectiveness. I carried out a very limited survey myself by tweeting ‘What is the best time to...

10 tips to remember when writing a blog

For this post I am summarising and paraphrasing a post written by Mickie Kennedy:http://www.ereleases.com/prfuel/10-commandments-writing-web-content/. The content boils down to a short, sharp list of ‘must-dos’ when writing a blog, which I have been guilty of not...

Diaries, Blogs and all that!

I was listening to Radio 4 this morning (not as a considered choice, but because hubby always puts it on in the kitchen!) and the commentary that I caught most of was about diaries. I’m vaguely addicted to writing a diary myself, a habit I adopted when my eldest was...

Have you given anyone a warm feeling this week?

Do you run/own a business ? Or are you a social media marketer/ manager with business clients? If so, you or theyare dealing with people who would love a warm feeling at this time of year. It would reflect pretty well on you or your clients too! So, what am I talking...

Time spent on different types of media is changing

Just in case you aren’t sure that the way people interact with media is changing, I thought I’d find data to finally convince you.  I saw a useful little article the other day that gives some insights into the way people are engaging with different forms of media. As...

Have you tried the “foodie Facebook”?

Have you heard about or tried MyDish? It might not be social media as we know it, but it is based on the common principle of sharing information and is proving very popular amongst people interested in their food! MyDish was launched at the beginning of 2008 by Carol...

How about having a social media platform in your changing room?

Having written my last blog about a different kind of social media platform, I couldn’t wait to write about this when I heard about it. Go Try It On is the brainchild of 26-year-old New Yorker Marissa Evans. She wanted to solve the problem of getting an unbiased point...

Are businesses developing split personalities?

I was watching my 4 year-old prance around in a dinosaur dressing-up costume the other day and it made me think of an online discussion I had read a while ago. The discussion took place between several business owners and revolved around whether or not they thought...

Content is king!!

How often have you heard this phrase “content is king?”. This is such a truism when thinking about social media marketing that you’d think it doesn’t need stating, but it really does!! Just think about it! If you’re using social media tools to promote yourself or a...

How are you promoting your Facebook business Page?

Your Facebook business Page (‘fanpage’ as it used to be called) is one of the most crucial elements of your social media campaign. However, most people involved in social media will tell you that getting ‘likes’ for their Facebook Page  is one of their biggest...

Don’t jump ship!!!

I have been hearing several stories recently from colleagues who provide a managed social media service that their clients are not renewing 3-month contracts, or are deciding not to continue with social media after having tried it for a few months. I find this quite...

Is working good for you?

I was at a social media training event this week. I got chatting to some great people over lunch, including an inspirational business woman who runs an award-winning franchise and another lovely lady with a pretty high-powered marketing job. We are all Mums and were...

What is your LinkedIn account saying about you?

What is your LinkedIn account saying about you? So often at the moment I come across accounts obviously set up because someone was told it was a good idea to be on Linked In, or that they ought to have a presence there! But then they just seem to sit there!! And yes,...

How do you rate Facebook Pages?

I’ve been up to my eyes in Facebook recently, working for clients. It goes in phases, but there is certainly a market for Facebook set-ups and posting content at the moment. I have been finding some aspects more difficult than I expected though! For example, a...

Look to your content!!

I have been reading a few articles recently on content marketing, including this one:  http://socialmediatoday.com/will-davis/278891/why-companies-say-they-want-social-media-really-want-content-marketing?ref=node_other_posts_by. I have to say that I completely agree...

When do you call in the experts?

There are a couple of things that have happened over the last couple of days that have inspired me to write this post. I’m going to apologise in advance if it sounds preachy – it’s not meant to, but it might!!! First off, my birthday! It was a bit of a mad day so I...

How engaged are you?

I know I’ve written a blog post before about how to bring ‘likes’ to your Facebook Page, but what do you do then? You’ve worked hard to get your ‘likes’ or fans there – by means of a competition, or promotion or advertising your Page to an audience of friends, maybe....

Why did you go into business?

I have been having several conversations recently with friends and lovely business owners I have met through networking groups about why people went into business in the first place and what they actually spend time doing now. The answer, time and time again, is that...

Are you doing too much at once?

I have recently been introduced to Richard Denny and his books. I have to say that I highly recommend them to anyone in any management position, whether employed or entrepreneur. You could say that a lot of his teachings are common sense and maybe they are, but if...

Is the twitter timeline extinct?

With so many people on Twitter now having over 1,000 followers and truckloads with many more than that, I’m wondering if the Twitter timeline is now verging on extinction. How can you possibly pick out the tweets from the people you are most interested in when you’re...

Facebook Competitions

Facebook competitions Are you thinking of running a competition on Facebook? If so, please be aware of the rules and regs that Facebook have put in place about this! There’s been a lot of discussion about this recently as people seem to be unclear about the...

Have you checked out Hootsuite?

If you want to use social media platforms effectively, there are loads of tools out there to help you do so. It can be bewildering knowing which apps to choose for your particular requirement, be it managing Twitterfollowers, Facebook posts, or updating LinkedIn....

Have you tried Google+?

Have you been in and tried Google+ yet? It’s the big, shiny new social media platformlaunched by, yes you’ve guessed it, Google, a couple of weeks ago! All the gossip is that it is set to rival Facebook and there’s got to be some competitive element in the reasoning...

Are you localising your social media approach?

Segmentation, marketing aimed at smaller local groups rather than great swathes of people….is it just me or does there seem to be a bit of a common theme in the airwaves at the moment? Guy Kawasaki I recommend this video clip of ‘the main man’: http://ow.ly/5G22Q- he...

Do you want to be re-tweeted?

Do you want to boost your re-tweet rate on twitter? Not only do re-tweets help make you feel all warm, fuzzy and appreciated, they also bring you to the attention of all the followers of the person who re-tweeted you, which can’t be bad. Oh, and being re-tweeted will...

How LinkedIn are you?

How do you use LinkedIn? Do you just use it as an online cv – fill in and forget – or are you getting business leadsand making new contacts as a result of activity there? If you’re in the first camp, but would like to be in the second, then read on! First, you need to...

How targeted are you on Twitter?

How do you target your tweets? Are you enjoying being on Twitter?Good. Do you spend too much time on there? Not so good. Are you getting results for yourbusiness? Let’s hope so! Are your targeting when on Twitter to provide the maximum payback for the time invested?...

What do Mr Stink and social media have in common?

I’d like to tell you what a children’s show and social media have in common. Recently, I took my children to see the show of the David Walliams book ‘Mr Stink’And, I have to say, it was fantastic, and funny…although I still managed to get tearful! But, it was also an...

Are you using LinkedIn to engage with your customers?

LinkedIn is changing!   Did you know that the guys at LinkedIn have recently added a “Follow Company” feature, bringing it much more in line with Twitter and Facebook? Most people haven’t bothered with setting up a Company Page on LinkedIn as it was just a place to...

I love Twitter

Oh, I love Twitter. It’s simple, it’s straightforward, you know where you’re at, it’s easy to navigate and you have to get your message across in 140 characters or less, so you soak up what everyone has to say in an instant. It’s a great introduction for anyone new to...

Social media used to choose financial services

Social media is playing a large role when it comes to choosing financial services, according to www.moneyfacts.co.uk/news. According to research carried out by Hotwire, more than 40% of people buy financial services as a result of a recommendation via social...