I wanted to bring this to your attention: Promoted Tweets. This is a new product of Twitter’s still in the beta-testing phase. Twenty companies are currently using it so their results can be analysed. The new tool gives us a flavour of the way things could be going as...

I have been wondering for a while what the best time would be to post a tweet on Twitter in order to reach the maximum audience size possible and therefore to have maximum effectiveness. I carried out a very limited survey myself by tweeting ‘What is the best time to...

For this post I am summarising and paraphrasing a post written by Mickie Kennedy:http://www.ereleases.com/prfuel/10-commandments-writing-web-content/. The content boils down to a short, sharp list of ‘must-dos’ when writing a blog, which I have been guilty of not...

I was listening to Radio 4 this morning (not as a considered choice, but because hubby always puts it on in the kitchen!) and the commentary that I caught most of was about diaries. I’m vaguely addicted to writing a diary myself, a habit I adopted when my eldest was...

Do you run/own a business ? Or are you a social media marketer/ manager with business clients? If so, you or theyare dealing with people who would love a warm feeling at this time of year. It would reflect pretty well on you or your clients too! So, what am I talking...

Just in case you aren’t sure that the way people interact with media is changing, I thought I’d find data to finally convince you.  I saw a useful little article the other day that gives some insights into the way people are engaging with different forms of media. As...

Have you heard about or tried MyDish? It might not be social media as we know it, but it is based on the common principle of sharing information and is proving very popular amongst people interested in their food! MyDish was launched at the beginning of 2008 by Carol...

Having written my last blog about a different kind of social media platform, I couldn’t wait to write about this when I heard about it. Go Try It On is the brainchild of 26-year-old New Yorker Marissa Evans. She wanted to solve the problem of getting an unbiased point...

I was watching my 4 year-old prance around in a dinosaur dressing-up costume the other day and it made me think of an online discussion I had read a while ago. The discussion took place between several business owners and revolved around whether or not they thought...

How often have you heard this phrase “content is king?”. This is such a truism when thinking about social media marketing that you’d think it doesn’t need stating, but it really does!! Just think about it! If you’re using social media tools to promote yourself or a...

Your Facebook business Page (‘fanpage’ as it used to be called) is one of the most crucial elements of your social media campaign. However, most people involved in social media will tell you that getting ‘likes’ for their Facebook Page  is one of their biggest...

I have been hearing several stories recently from colleagues who provide a managed social media service that their clients are not renewing 3-month contracts, or are deciding not to continue with social media after having tried it for a few months. I find this quite...

I was at a social media training event this week. I got chatting to some great people over lunch, including an inspirational business woman who runs an award-winning franchise and another lovely lady with a pretty high-powered marketing job. We are all Mums and were...

What is your LinkedIn account saying about you? So often at the moment I come across accounts obviously set up because someone was told it was a good idea to be on Linked In, or that they ought to have a presence there! But then they just seem to sit there!! And yes,...

I’ve been up to my eyes in Facebook recently, working for clients. It goes in phases, but there is certainly a market for Facebook set-ups and posting content at the moment. I have been finding some aspects more difficult than I expected though! For example, a...

I have been reading a few articles recently on content marketing, including this one:  http://socialmediatoday.com/will-davis/278891/why-companies-say-they-want-social-media-really-want-content-marketing?ref=node_other_posts_by. I have to say that I completely agree...

There are a couple of things that have happened over the last couple of days that have inspired me to write this post. I’m going to apologise in advance if it sounds preachy – it’s not meant to, but it might!!! First off, my birthday! It was a bit of a mad day so I...

I know I’ve written a blog post before about how to bring ‘likes’ to your Facebook Page, but what do you do then? You’ve worked hard to get your ‘likes’ or fans there – by means of a competition, or promotion or advertising your Page to an audience of friends, maybe....

I have been having several conversations recently with friends and lovely business owners I have met through networking groups about why people went into business in the first place and what they actually spend time doing now. The answer, time and time again, is that...

I have recently been introduced to Richard Denny and his books. I have to say that I highly recommend them to anyone in any management position, whether employed or entrepreneur. You could say that a lot of his teachings are common sense and maybe they are, but if...

With so many people on Twitter now having over 1,000 followers and truckloads with many more than that, I’m wondering if the Twitter timeline is now verging on extinction. How can you possibly pick out the tweets from the people you are most interested in when you’re...

Facebook competitions Are you thinking of running a competition on Facebook? If so, please be aware of the rules and regs that Facebook have put in place about this! There’s been a lot of discussion about this recently as people seem to be unclear about the...

If you want to use social media platforms effectively, there are loads of tools out there to help you do so. It can be bewildering knowing which apps to choose for your particular requirement, be it managing Twitterfollowers, Facebook posts, or updating LinkedIn....

Have you been in and tried Google+ yet? It’s the big, shiny new social media platformlaunched by, yes you’ve guessed it, Google, a couple of weeks ago! All the gossip is that it is set to rival Facebook and there’s got to be some competitive element in the reasoning...